• This article has been very well received by the photography community, and is published in the December 2009 edition of Professional Photographer Magazine. In this digital age where everyone has cameras, scanners, and home "photo printers," we hear this all the time: How do professional (or personal) photographers charge $X for an 8x10 when they cost just $1.50 at the drugstore? Simply put, the customer is not just paying for the actual photograph; they're paying for time and expertise. The average one-hour portrait session First, let's look at the actual work involved: Travel to the session Setup, preparation, talking to the client, etc. Shoot the photos Travel from the session Load images onto a computer Back up the files on an external drive 2 - 4 hours of Adobe® P

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